10 chapters. 40+ frameworks. 60+ ready-to-use AI prompts. Full pharma GTM deep-dives. Built from 13 years of real healthcare marketing execution. Not theory.
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The buyer archetypes, compliance constraints, trust dynamics, and clinical decision-making patterns that make healthcare GTM unlike any other B2B market.
Brand architecture, MLR-compliant AI content, HCP engagement models, omnichannel rep call planning, and Patient Support Program design — with real frameworks.
The six-phase SaMD commercialisation framework. Why health tech companies fail by importing SaaS playbooks. Payer strategy, HCP adoption, and patient activation.
Market sizing, segmentation, competitive analysis, value proposition design, and messaging architecture — all accelerated with AI prompts you can use today.
The 3-layer content system: AI drafts, humans refine, compliance approves. Content by audience type, MLR acceleration strategies, and a full content calendar framework.
AI-powered journey design for all 6 lifecycle stages. CRM automation frameworks, dropout prediction, re-engagement sequences, and cohort-based personalisation.
The healthcare metrics stack (CAC, LTV, NPS, TAT). The 5-step AI experimentation loop. Cohort analysis, attribution modelling, and dashboard design frameworks.
Full sales enablement toolkit: pitch decks, objection handlers, talk tracks, ROI models, case studies. AI accelerates creation; human judgment ensures clinical credibility.
The trust pyramid, category creation strategy, brand voice design, and how to position technology-enabled products with clinical credibility — not just innovation claims.
Clinical accuracy, regulatory compliance, human empathy, data privacy, vulnerable population protections. The AI governance framework every healthcare marketing team needs.
Brand managers and marketing leads in Rx pharma looking to use AI without compromising compliance or clinical credibility.
Founders and GTM leads at digital health, DTx, and SaMD companies building their first scalable marketing system.
Performance marketers in healthcare who want to move faster and experiment smarter with AI tools without losing clinical rigour.
Marketing consultants working with healthcare clients who need a structured, practical AI-enabled GTM framework.
In healthcare, if you solve for the patient's understanding first, the commercial outcome follows. This playbook is built on that belief.
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