I help pharma, digital health, and health tech companies build the systems that actually drive growth — GTM, brand, patient engagement, and lifecycle — from 13 years inside the industry.
"In healthcare, the growth engine is where most companies break — and where I've spent 13 years building it."
I'm Shraddha — a healthcare marketing and growth leader with 13+ years of experience building GTM strategy, brand positioning, and patient engagement systems across pharma, digital therapeutics, and health tech.
I've launched Patient Support Programs from scratch and scaled them to 1 lakh+ patients, built India's first Rx conversational chatbot for dermatology, and driven growth for SaMD and DTx platforms across India and GCC markets.
I consult because I believe healthcare companies deserve strategy grounded in real clinical understanding — not borrowed from another industry.
Practical, healthcare-specific strategy — from early GTM to lifecycle optimisation.
Market entry, segmentation, value proposition design, and commercial model development. Healthcare GTM that accounts for the real buyer journey — not generic frameworks.
Positioning, messaging frameworks, and content strategy for health tech, SaMD, and pharma brands. Translating clinical complexity into trusted market messaging.
End-to-end patient journey design — activation, engagement, retention, and reactivation. CRM automation and cohort-based lifecycle systems that drive repeat engagement.
Pitch decks, objection-handling guides, demo narratives, and ROI documentation that help commercial teams sell with confidence and clinical clarity.
Hands-on guidance for early-stage health startups — from first GTM plan to first 10,000 patients. Scrappy, high-conviction execution with a founder mindset.
Helping marketing teams adopt AI effectively — without losing the human judgment that makes clinical communication credible and compliant.
I work with organisations serious about sustainable growth — and willing to do the strategic work to get there.
Early-stage teams building GTM from scratch — digital health, DTx, SaMD, health tech platforms.
Mid to large organisations accelerating growth, launching new products, or building digital capabilities.
Marketing leaders and teams in healthcare who want to grow faster and think more strategically.
Everyone chases CAC and goes straight to intent. But in healthcare, people don't act on logic alone — they act when something makes them feel seen or hopeful.
Read more →Most organisations under-invest in lifecycle and retention because it's harder to measure. That's exactly where the real growth is hiding.
Read more →AI is a capability multiplier — but in clinical marketing, the human judgment layer is non-negotiable. Here's how to get the balance right.
Read more →10 chapters. 40+ frameworks. 60+ AI prompts. Full pharma GTM deep-dives. Built from real experience, not theory.
A prescription dermatology brand stuck in stagnation — low awareness, no D2C path. We built an integrated awareness funnel across digital, offline, and BTL that educated patients on the condition first, not the brand. The indirect path drove prescription-seeking behaviour and reversed brand decline.
Whether you need a strategic partner, a sounding board, or hands-on help — let's start with a conversation.